BART officials tried to put their message to Dump the Pump on advertising screens at gas stations to play while folks pumped their fuel, but the company that handles the advertising rejected it, saying "it would never fly."
The commercial urges everyone to leave their gasoline powered cars at home and instead to take BART.
June 16 was the sixth annual National Dump the Pump Day, created by the American Public Transportation Association to encourage people to ride public transportation to save money, protect the environment, reduce dependence on foreign oil, and improve the quality of life for all Americans.
As part of the campaign, during the Thursday morning commute, BART distributed 20,000 Dump the Pump stickers at stations in Berkley and Oakland for people to wear throughout the day for a chance to win free BART tickets. Dump the Pump squads were on the lookout for sticker-wearers in downtown San Francisco, Oakland and Berkeley.
Riders can also enter the BART contest for free tickets by going to www.bart.gov/dumpthepump. The contest ends July 11.